Terms of Service

1. About Lumavo

Lumavo Inc. ("Lumavo," "we," "us," or "our") operates a software platform at lumavo.ai and lumavostudio.com that provides real estate photographers with AI-powered photo enhancement, booking management, invoicing, client communication, and media delivery tools. These Terms govern your access to and use of all Lumavo products and services.

2. User Types

Lumavo serves two types of users, each with different rights and responsibilities:

Photographers (Subscribers) — Professional photographers or media companies who create a Lumavo account, subscribe to a paid plan, and use the platform to manage their business. Photographers are solely responsible for the services they provide to their clients and for all content they upload to the platform.

Clients — Real estate agents, property owners, or other individuals who interact with Lumavo through a photographer's booking page or media delivery portal. Clients do not have a direct subscription with Lumavo. The primary relationship for the services rendered (photography, media delivery) is between the Client and the Photographer. Lumavo serves as the technology platform facilitating that relationship.

3. Photographer Accounts

To use Lumavo as a Photographer, you must:

• Be at least 18 years of age
• Provide accurate and complete registration information
• Maintain the security of your account credentials
• Subscribe to an active paid plan
• Comply with all applicable laws and professional standards in your jurisdiction

You are responsible for all activity that occurs under your account. Lumavo is not responsible for any loss resulting from unauthorized use of your account.

Account access for support. To diagnose problems and help you get set up, authorized Lumavo staff may securely access your account and view your dashboard as you (a "support session"). Every support session is recorded in an internal audit log; your clients' personal contact information is masked during the session; and irreversible actions — such as sending client emails, deleting records, or charging cards — are blocked. We use this access only to operate, maintain, and support the platform. You may request a record of any support access to your account by emailing hello@lumavo.ai.

4. Plans and Billing

Lumavo is usage-based — you pay per listing or per edited image rather than a flat monthly subscription. All fees are in U.S. dollars and are processed by Stripe. Current plans and rates are published at lumavo.ai/pricing:

• Lumavo Showcase — billed per listing, with optional per-photo Lumavo editing
• Lumavo Flex — billed per edited image, totaled and charged weekly, with no monthly commitment
• Lumavo Pro — billed per listing with automatic volume discounts, paid monthly or as a prepaid annual balance
• Your first shoot is free — up to 50 photos, full quality, no card required — and unused listing credits never expire, even if you cancel
• You may change or cancel your plan at any time from your account settings; cancellation is one click and takes effect immediately, with no retention hurdles
• Where a payment method is on file, periodic (e.g. weekly) charges are run automatically; a declined card may pause processing until it is resolved
• Certain features are billed per use to your account as described at lumavo.ai/pricing — for example, AI-motion reels are billed per photo (a separate rate for 4K). Free options (such as Classic/Ken Burns motion) are noted at the point of use
• Charges already incurred for work performed — processed listings, edited images, generated videos, delivered media — are non-refundable, even if a shoot is later cancelled or deleted
• Lumavo may change pricing with at least 30 days' advance notice to active customers

Failure to pay amounts due may result in suspension of processing or termination of your account.

5. AI Services

Lumavo provides AI-powered photo processing including HDR bracket merging, virtual staging, twilight conversion, sky replacement, window brightening, lens correction, and related enhancements (collectively, "AI Services").

• AI processing results are provided "as-is." While we strive for high quality, results may vary based on source image quality, lighting conditions, and other factors
• AI processing is billed per use or included with your plan as described at lumavo.ai/pricing (for example, Pro includes a set number of twilights and stagings per listing; additional uses are billed per use). Lumavo does not use a pre-purchased credit system. Charges for completed AI processing are non-refundable for dissatisfaction, though our support team will work with you to resolve genuine issues
• You retain full ownership of your original photos and the AI-processed output
• You grant Lumavo a limited license to process, store, and deliver your photos as necessary to provide the service
• Lumavo does not use your photos to train AI models without explicit written consent

Photographers are responsible for ensuring they have the right to upload any images submitted for AI processing. Do not upload images you do not own or have licensed rights to.

Lumavo Snap. Snap lets a real estate agent capture a listing on their own phone and have Lumavo enhance the photos and build a property page, video, and marketing materials. Snap enhancement is neutral image correction — it improves exposure, color, and clarity and does not fabricate or misrepresent the property. Snap is billed per session: the first session is free, and each additional session is a flat per-session fee. The agent is solely responsible for having the right to photograph and publish the property and for obtaining any consent required from its owners or occupants; the AI Services and Intellectual Property terms in these Terms apply to Snap the same as any other Lumavo media.

6. Client Bookings and Payments

Lumavo provides the technology platform for photographers to accept bookings and payments from their clients. The contract for photography services is between the Photographer and their Client. Lumavo is not a party to that contract and is not responsible for disputes between photographers and their clients regarding service quality, scheduling, or pricing.

All client and agent payments — deposits, invoices, downloads, offers, listing reels, marketing kits, and requested re-edits/staging/twilights — are processed by Stripe as direct charges on the photographer's own connected Stripe account and settle directly to the photographer, less Stripe's standard processing fees. Lumavo does not hold these funds and does not take a percentage of them; Lumavo's fee is the photographer's subscription/plan as specified at lumavo.ai/pricing. Prices for any agent-facing items (such as a reel or marketing kit) are set by the photographer.

Payment reminders. A Photographer may enable automated reminder emails to their clients for unpaid invoices, on a schedule the Photographer configures. The Photographer is responsible for the content and cadence of communications sent from their brand; Lumavo provides the delivery mechanism.

Sales tax. The Photographer is the merchant of record for client payments and is solely responsible for determining, collecting, filing, and remitting any applicable sales or other taxes. Where the Photographer enables tax calculation, Lumavo (via Stripe Tax on the Photographer's connected account) only helps calculate and collect the tax the Photographer is registered for; Lumavo does not file, remit, or hold tax on the Photographer's behalf and is not a tax advisor.

Auto-pay. Where a Photographer's client opts in, a payment method may be securely stored on the Photographer's connected Stripe account and charged automatically for future work (for example, on delivery). The client authorizes those charges when the card is saved; Lumavo facilitates this but is not a party to the authorization.

Accounting connections. A Photographer may connect a third-party accounting service (such as QuickBooks). By connecting, the Photographer authorizes Lumavo to write their paid order records to that service and remains responsible for the accuracy of their books and for that service's own terms.

Referral credits. Lumavo may offer referral rewards (for example, listing credits) when a person you refer becomes a paying customer. Rewards are granted at Lumavo's discretion, have no cash value, are non-transferable, and may be changed or discontinued. Lumavo may withhold rewards for suspected abuse or self-referral.

Refund policies for client deposits are set by the individual photographer. Lumavo does not issue refunds for photography services provided by photographers.

7. Intellectual Property

Your content: You retain full ownership of all photos, media, and content you upload to Lumavo. By uploading content, you grant Lumavo a non-exclusive, worldwide, royalty-free license to store, process, display, and deliver your content solely for the purpose of providing the platform's services to you and your clients. This license terminates when you delete the content or close your account.

Lumavo's platform: The Lumavo platform, including its software, design, trademarks, and all platform-generated content, is owned by Lumavo Inc. and protected by intellectual property laws. You may not copy, reverse engineer, modify, or create derivative works of the platform without our express written permission.

Agent edits: Where enabled by the Photographer, an Agent may make light edits (such as crop, straighten, and basic adjustments) to a personal copy of the media delivered to them, for their own marketing of the associated listing. These edits do not alter the Photographer's original files or the delivered gallery, and do not transfer ownership.

You represent and warrant that you own or have the necessary rights to any content you upload, and that your content does not infringe on any third party's intellectual property rights.

8. SMS Notifications

Lumavo provides optional SMS notification features powered by Twilio. SMS messages are sent only to Clients who have explicitly opted in during the booking process by checking the SMS consent checkbox.

By enabling SMS notifications for your clients, you as the Photographer represent that:

• Your booking form presents a clear and accurate SMS opt-in disclosure to clients
• You will not use SMS features for marketing or unsolicited communications
• SMS is used solely for transactional notifications related to active bookings

Lumavo's SMS service is available on paid plans. All SMS communications include opt-out instructions. Misuse of SMS features may result in account suspension.

9. Prohibited Uses

You may not use Lumavo to:

• Upload or process illegal, obscene, defamatory, or infringing content
• Attempt to reverse engineer, scrape, or extract data from the platform
• Circumvent any security or access control measures
• Use automated scripts or bots to access the platform without authorization
• Impersonate another person or misrepresent your affiliation with any entity
• Send unsolicited communications to clients or use contact data for non-service purposes
• Violate any applicable law or regulation
• Use the platform in any way that could damage, disable, or impair Lumavo's services

10. Termination

You may cancel your account at any time from your account settings. Upon cancellation, your access to paid features ends at the close of your current billing period.

Lumavo may suspend or terminate your account immediately if you violate these Terms, engage in fraudulent activity, or use the platform in a way that harms other users or the platform itself. We will provide notice where reasonably practicable.

Upon account termination, you may request a copy of your data within 30 days. After that period, your data may be permanently deleted.

11. Disclaimer of Warranties

The Lumavo platform is provided "as is" and "as available" without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the platform will be uninterrupted, error-free, or free of viruses or other harmful components. AI processing results are not guaranteed to meet any specific quality standard.

12. Limitation of Liability

To the fullest extent permitted by applicable law, Lumavo and its officers, employees, agents, and licensors shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, business, or goodwill, arising from your use of or inability to use the platform.

In no event shall Lumavo's total liability to you for all claims exceed the greater of (a) the amount you paid to Lumavo in the three months prior to the event giving rise to the claim, or (b) one hundred U.S. dollars ($100). Some jurisdictions do not allow limitations on liability, so these limitations may not apply to you.

13. Indemnification

You agree to defend, indemnify, and hold harmless Lumavo and its affiliates, officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable legal fees, arising out of or in any way connected with: (a) your use of the platform; (b) your violation of these Terms; (c) your violation of any third-party rights, including intellectual property rights; or (d) any dispute between you and your clients arising from services you provide through the platform.

14. Governing Law and Disputes

These Terms are governed by the laws of the United States, without regard to conflict of law provisions. Any dispute arising out of or relating to these Terms or the platform shall first be addressed through good-faith negotiation.

If a dispute cannot be resolved informally, it shall be resolved by binding individual arbitration under the rules of the American Arbitration Association. You waive any right to participate in a class-action lawsuit or class-wide arbitration.

15. Changes to These Terms

Lumavo may update these Terms from time to time. We will notify active subscribers via email at least 14 days before material changes take effect. Continued use of the platform after changes become effective constitutes acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the platform and cancel your subscription.

16. Contact

Questions about these Terms? Contact us at: